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DESIGN WORKFLOW

From a vague idea
to something that lands — here is the map

"I only have a vague idea" is a perfectly good starting point. This page sets out how we work together to get to the finished piece, and what I ask of you along the way.

Typical lead time
About 2 weeks
Reply within
1-2 business days
Number of steps
6 in total

To keep things moving

What I will need from you, before and during the work

STEP 1 Before the brief

Reference images (required)

Please prepare references that show the mood you are after — screenshots of websites, a Pinterest link — or a hand-drawn layout sketch.

STEP 2 After sign-off

Your copy and text

Send me the text that goes into the design. I will give you a target length for each part, based on the wireframe.

STEP 2 After sign-off

Photos and logos

If you have your own photography or a company logo — at the highest resolution you have — this is the point to send it.

The six steps

We work through them in order, with your sign-off at each stage.

  1. 1

    The brief Free adjustments

    Working from the references you sent, we agree on the mood, the colours you want to use, and the direction for the typography.

  2. 2

    Wireframe proposal Unlimited revisions

    I propose the rough placement, along with a target length for each piece of text.

    ⚠️ What I need from you: the layout and the amount of text are finalised here. After sign-off, and before step 3, please send me the copy and the photographs.

  3. 3

    Colour, type and photography One free revision

    I place your copy and photographs and apply the colour scheme. From this stage on, one revision per step is included.

  4. 4

    Design sign-off One free revision

    I finish the overall look and you review it as the design in the round.

  5. 5

    Finishing touches One free revision

    I add the ornament and small flourishes — shadows, icons and so on — to bring it up to its best.

  6. ★

    Finished and delivered

    After your final check, I deliver in the file format you need and the project is complete. Thank you for working with me!

What I promise, and what I ask

A few ground rules so the work stays enjoyable for both of us

How long it takes

From the brief to delivery, allow about two weeks. It varies with the size of the plan and with how quickly your feedback comes back.

Replying to me

To keep to the schedule, please review and reply within one to two business days of each proposal.

Revisions

At the wireframe stage (step 2), revisions are unlimited and free. From step 3 onwards, once the design itself has started, one revision per step is included.

When extra charges apply

A second or further revision from step 3 onwards, or a substantial change to the layout or copy after step 2 has been signed off, is charged as an extra revision (from ¥7,500 each).

Three plans to fit your budget

Choose by how the artwork will be used and how much detail it needs (all prices Excluding tax)

Only one side of flyer/poster

Light

From ¥20,000 (Excluding tax)

≈ $130

Sample of the Light plan (In-Store Display Design: Mizu-yokan)
  • Simple and clean design
  • Free material selection support
  • Designed with low price and man-hours

Who it suits

By configuring only the surface, it reduces production man-hours with a simple layout, realizing low price and short delivery time.

Most popular

Parallel running from configuration

Premium

From ¥50,000 (Excluding tax)

≈ $320

Front Back Sample coming soon
  • Parallel running from structure proposal/catchphrase proposal
  • One-point illustration and advanced image processing
  • Creating a logo, etc.

Who it suits

It is not just a visual design, but also a full-order maid production that enters from the planning part of "how to convey" and stabs the target.

Add-ons

Anything not covered by the base price is quoted separately

Creating Illustrations We will send you a quote for the illustration separately.

If you need an illustration for visual purposes, we'll give you this option.

Advanced Image Retouching ¥1,000/ per photo onwards

Crop, compose, and tone people's backgrounds.

Arrange for proxy of paid materials Actual costs + fees

Find a high-quality paid photo that fits your image and buy it on your behalf.

Expedited Delivery (Express Shipping) Extra 30% of production cost

Applies if you want to deliver earlier than usual.

Original Data (Ai/PSD) Delivery 50% increase in production costs

We'll give you the original data for your editable design.

Frequently asked questions

Can I cancel partway through?

Before the wireframe is signed off (step 2), you can cancel free of charge. After that, a cancellation fee applies according to how far the work has progressed (50% ~ of production cost).

How and when do I pay?

By bank transfer. As a rule, half is paid on commissioning and the remaining half at the end of the month in which the work is delivered.

What file formats do I receive?

Usually a high-resolution PDF for print, or JPG/PNG for the web. Editable source files are available as an option.

Thank you for reading this far!

If anything is unclear, please just ask.
A quote, or a question on its own, is always welcome.

Get in touch